Choosing words more carefully
Posted by Vicki Moulton on August 4, 2009
This TechCrunch article by Robin Wauters about overused, trite, and ultimately meaningless jargon in press releases is right on the money:
10 Words I Would Love To See Banned From Press Releases.
I had a lot of these same terms on my “never ever use” list when I used to edit government proposals. This stuff would always come up in the company’s rah-rah-we’re-the-best-contractor-ever section, usually called Capabilities.
The advice here also applies to marketing communications. Why use the same meaningless, fluffy terminology that everyone else uses? Be different: make your case without all the jargon.
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