Movick Marketing

I heard something interesting in my yoga class this morning. (Bear with me, skeptics.) Apparently there’s an Eastern philosophy that says you are the center of the universe, and everything you experience is uniquely yours alone. It’s an intriguing concept that got me thinking about how people perceive value in the services they receive.

When you hire someone to provide a service, your experience is totally your own. Maybe other customers give the service provider raves on Twitter, or maybe you saw some cautionary tales on a listserv, but your experience only happened to you, so you have nothing else to consider (aside from cost) when deciding whether to continue doing business with that provider.

So what should you take from this if you are the service provider, marketing your services to the wider world? Communicate clearly, but remain flexible. Remember that your message might be presented in one type of language, but it will be translated many times over into whatever language your potential customer needs or wants to hear.

For you, the service provider, this means being flexible enough to add or remove parts of your services package upon request. If you understand that each customer sees you through a completely different lens, then you can tailor your business model, your communication style, or your marketing strategy to suit their needs.

The moral? The world revolves around you. But it also revolves around each of your customers individually. In other words, one size never fits all.