Posted by Vicki Moulton on April 1, 2010
If you’re having the kind of year I’m having so far, then you’ve probably been struggling a bit trying to find the right kind of client for your business. You know, the kind that appreciates what you have to offer, wants to work with you right away, and remains loyal for the long term. In other words, the absolute ideal.
I found this article by Angie Segal of Action Coach very inspiring. It’s reprinted here (in edited form) with permission.
“What Kinds of Customers Are You Attracting?”
How do you get the customers you want and deserve? Are you randomly stabbing at the marketplace, or do you have a plan for getting the type of customer you want to work with?
Here are some tips for planning to attract the ideal client:
First, decide who your ideal client is and write it down. What size are they? Where do they operate? What do they look like?
Next, describe this ideal client to everyone in your sphere of influence. Communicate this clearly. Then ask your partners and alliances to describe your ideal client. How they answer this question will tell you whether you’ve been specific enough.
Find out where you can interact with people who fit your description of the ideal client and attend those functions.
Finally, look at yourself and make sure you present yourself in a fashion that would attract those people. In other words, dress for the job you want.
Clarity is a key element in finding your ideal clients. Once you are clear on whom you are trying to meet, and your actions are in line with that, it’s easy to find your ideal!
Posted in communications, MarComm, marketing, messaging, networking | Tagged: Action Coach, Angie Segal, attracting ideal clients, audience, client, communications, dress for the job you want, law of attraction, marketing, networking, planning to attract the ideal client, relationships, small business, sphere of influence, strategy, target | 1 Comment »
Posted by Vicki Moulton on September 28, 2009
I just signed up for a virtual seminar on October 1-2 by Mary van der Weil (of Zing Your Brand fame) called The Brand Reinvention Summit (a.k.a. The Blah to Zing Summit).
Here’s a bit of promo material for the summit that I found particularly thought-provoking, not only for my own business but also for my clients and colleagues:
Looking to reinvent your brand so you can get a leg up in today’s economy? Take on the role of Brand Agent/Provocateur and watch your business turn around and take off!
In today’s over-saturated and over-competitive marketplace, you are your BRAND. So it needs to be highly individualistic, energized and hugely compelling. It needs to stand out – and show up – and communicate your unmistakable ZING across to your target audience.
I’ll post a review here after the summit. Here’s to all of us finding our “zing”!
Posted in MarComm, marketing, messaging | Tagged: audience, brand, branding, marketing, promotion, virtual | Leave a Comment »
Posted by Vicki Moulton on April 1, 2009
That seems to be the question in the freelance community right now. To become a regular user of the ubiquitous Twitter, announcing my actions in short little quips to a legion of followers (yes, a legion), I think I should have something interesting to say.
If Twitter is to be used as a marketing tool, there should be obvious value for me and my audience. At the moment, all I’m hearing about Twitter seems to be just a bunch of noise.
I do update my status on Facebook regularly, but I try to say something either funny or interesting about what I’m doing. And at least I know my audience on FB–people I’ve personally approved to see my profile and read my updates. Twitter opens up that audience to just about anyone online.
I don’t think I’m ready for the world to know everything I do, right when I do it. That just doesn’t seem like a smart move. Yet.
Posted in communications, freelance, messaging, networking | Tagged: audience, communications, Facebook, FB, freelance, tweet, Twitter | 1 Comment »
Posted by Vicki Moulton on March 19, 2009
My barter arrangement–logo design/color palette for web marketing writing–is in full swing, now that I’ve received the first draft of logo designs. There are many more to choose from than I was expecting, and the different styles and colors are tantalizing. I want to choose wisely, so I will take my time and maybe even poll (anonymously of course) some fellow freelancers to get some other opinions on what speaks to my audience. Stay tuned… The winning logo will appear on this blog!
Posted in communications, freelance, MarComm, marketing, messaging, writers | Tagged: artist, audience, barter, color palette, freelance, logo, marketing, website | Leave a Comment »