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Posts Tagged ‘blog’

Moving west

Posted by Vicki Moulton on August 5, 2010

Hey, still here… Just on the other side of the country. And P.S.: the weather is great!

It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and so did the business.

Here is the new office number: 510.530.1580. The blog, Facebook fan page, and Twitter feed have been on summer vacation while we’ve been completing the move and getting set up in the new location. Look for increased activity this month… and continue to keep us in mind for all your marketing communications projects!

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Posted in communications, MarComm, networking | Tagged: , , , , , , , , , | Leave a Comment »

Coping with changes

Posted by Vicki Moulton on April 16, 2010

What’s the difference between an excuse and an explanation? The answer depends on what you’re trying to achieve. If you need to buy more time, maybe build up a little sympathy for your situation, then that’s an excuse. If you need to clarify misinformation with a matter-of-fact statement, then that’s an explanation.

My excuse for not blogging recently has to do with a whole host of changes happening in my life, which have turned my attention away from the blog as a business marketing tool… but only temporarily. (Fear not: I’m still here, ready to work!)

When changes started happening about a month ago, I originally intended to take just a few days off from blogging, Facebook, and Twitter. A few days turned into a week. One week turned into two. And now here it is, mid-April already, and I’ve let myself fall out of the loop entirely. My good intentions were completely dashed to hell. Clearly I wasn’t coping well with the changes happening around me. And while all of this was going on, I had two computers crash and burn, culminating in the loss of three weeks’ worth of data and email. (Insert angry, frustrated expletives here.)

Sprinkled throughout these weeks filled with challenges were emails and phone calls with potential clients, meetings with colleagues and collaborators, and successfully completed projects for steady clients. So actually the work didn’t stop–just my means of communicating with the wider world.

Where does that leave me on this warm Friday afternoon? Feeling motivated to get back into the groove, glad to have posted something new here and on Twitter before the weekend, and intending to embrace those life changes instead of letting them derail me. Change is good. (Yes, it is.)

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Posted in communications, MarComm, marketing, networking | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Justifying your price

Posted by Vicki Moulton on February 3, 2010

I came upon Mikelann Valterra’s Savvy Women Earning blog in a kind of roundabout way this evening, and after looking at her recent posts, I found one about pricing and couldn’t stop saying, “That’s so true!”

Here’s a little taste:

So when you tell prospects what you charge and the type of results they may gain from your work, this is not about justifying your price. You are helping them make an educated decision. You are looking for a win-win.

If you’ve ever hesitated before setting a price for your services or products, you absolutely MUST read this article: How can I justify my price? 

After that, you can join me in becoming her follower on Twitter. This woman is definitely onto something.

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Posted in communications, freelance, marketing | Tagged: , , , , , , , , , , | 1 Comment »

Sharpening the double edge

Posted by Vicki Moulton on January 20, 2010

I received an unexpected gift today: an extra-long stretch of time to work on my business uninterrupted. I was able to follow up on networking connections and research blog ideas for a couple of clients. I even had time  to ghostwrite a blog post. 

The source of this gift? Instead of the usual 2- to 3-hour toddler nap break I get every afternoon, my daughter was so sick with a cold and fever that she slept for 5 straight hours.

There’s a word for what I feel right now: grateful. As the old SNL Harvey Fierstein-type character used to say, is that so wrong?

Building a business while raising a family involves tradeoffs and shifting priorities on a daily basis. I wield this double-edged mommy sword to ward off exhaustion, apathy, and guilt wherever possible. One side is sharpened by the needs of my child, the other by the needs of my business. It cuts both ways: either neglect one to save the other, or risk losing them both. Today, just this once, I think both were saved.

Yes, I am worried about my daughter’s health and on guard for signs of worsening symptoms that might necessitate a trip to the urgent care. But I’m also relieved that her body kicked into hyper-sleep mode to help her recover–which coincidentally helped me get more work done. Two problems solved with one mother of a nap.

As for the mommy sword, it’s resting comfortably tonight, safely locked away in a toddler-proof sheath.

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Celebrating a new launch

Posted by Vicki Moulton on November 3, 2009

Louise Photo REMAX 2Late last night I had the privilege of “turning on” the new website/blog that I built for my client (who is also a dear friend), Louise Griffin (see photo), an independent real estate broker/owner in Raleigh, NC. This officially launches her new business venture, Breeze Realty Network, on which we’ve both been working for many weeks.

So today, I’m thrilled to announce the new!

Check it out… whether you’re considering buying a house in the Raleigh area, thinking about starting a website/blog for your own small business, need some ideas about how to promote/market your business, or just have some curiosity about the kind of work I do here at Movick Marketing.

Comments encouraged!

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Finding the motivation

Posted by Vicki Moulton on February 9, 2009

Back in the early ’90s, when I was attending all sorts of writing and poetry workshops and actively participating in writing group discussions, I was encouraged to “write something every day, even if you don’t feel like it.” This was good advice when I thought I wanted to be the next great American fiction writer, and I tried to follow it judiciously.

But once I was writing prose for a living, this advice seemed irrelevant. I was already writing stuff for my clients. Why should I also write something on my own, for no money? Taking such a flippant attitude was probably where I lost my way as a serious writer of serious things (i.e., a person who keeps a journal and/or writes fiction/poetry all the time).

I do actually write something every single day, whether it’s email, personal or professional blogging, or just fragmented thoughts on a notepad. What I’m not doing is working on polishing anything original, like a short story or a poem, or even the beginnings of an article that might someday get published. This is what was meant by “write something every day.”

Promoting my business to the wider world is moving up on my priority list, starting with the networking event this evening. And as long as I’m motivated to print out new business cards and post something new on my business blog, I might as well use that motivation to write something completely unrelated to my business.We all have to begin somewhere, when we start something new. Adding a new daily activity can be difficult to habituate, and I certainly don’t expect it to happen overnight. So I’m going to start with today and see how it goes. (Monday always seems to be the day when I try new things!) Today I will write something non-email, non-blog, non-note… Something with purpose, something that interests me, something that could take me somewhere new.

Posted in communications, messaging, writers | Tagged: , , , , , , , , | 1 Comment »


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