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Posts Tagged ‘creativity’

Fostering creativity

Posted by Vicki Moulton on April 6, 2011

It’s always fun to find a blog that imparts wisdom. Today I found out about a great blog from a company called Talent Grow

For many of my colleagues, the idea of fostering creativity is something completely natural. For some of my clients, it’s completely alien.

One of the Talent Grow blog posts hit home for me today, and I’d like to share. Here is an excerpt from a January 2011 post called “Creativity is for Everyone“:

What can everyday, ordinary people do to become more creative?

  1. Exposure to creativity begets more creativity. The more people are surrounded by or allowed to witness creative thinking, creative ideas, and creative problem-solving, the more likely they will be to model that kind of divergent thinking.
  2. Positive emotions and lowered risk-aversion increase creativity. The more positive and uninhibited they are, the more likely people will be to think more creatively. If they feel like they have to act very seriously and be perfect and error-proof, the less likely they will be to take risks or let down their guard. Their creative thinking will be stifled as a result.
  3. Take yourself outside of your comfort zone. Being in a new and different environment, or using things in ways they weren’t meant to be used, can help creative break-through thinking and spark new ideas.

Posted in communications, MarComm | Tagged: , , , , , , , , | 4 Comments »

Being authentic

Posted by Vicki Moulton on October 4, 2009

abstract panelsThe experts agree: authenticity is key to building a memorable, believable, and irresistible brand.

Be yourself. Embrace and tell your story. Find and follow your true passion. All of the experts that participated in the “Brand Reinvention Summit” said pretty much the same thing. Either they all drank the same kool-aid before they were interviewed, or this is good advice. I’m betting on the latter.

Here are some selected nuggets of wisdom from the Summit (specifically from the 6 out of 10 interviews I had time to listen to):

“As you build your business, you are the torchbearer for your brand.”

“Your website needs to reflect a live presence, someone who is taking care of their brand. The lights need to be on, and someone needs to be home.”

“Your website is an extension of your brand—a living embodiment of your company. If you don’t keep it current, you’re shooting yourself in the foot.”

On using social media effectively: “If there’s something you really love, let it come through. Whatever makes you excited is something good to convey to the world.”

“We use war metaphors for marketing… launch, campaign, etc. Marketing isn’t war. Effective marketing is really more of a seduction. You take someone out, turn the lights down low, pour the wine, and make them fall in love with you.”

“If someone challenges your thinking, that opens up a new opportunity to think creatively. Welcome diversity and invite challenges. This brings more energy into your communication.”

Posted in communications, MarComm, marketing, messaging | Tagged: , , , , , , , , , | Leave a Comment »

 
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