Movick Marketing

creative concepts for effective communication

  • Movick Marketing logo by JennyNess Designs
  • Recently on Twitter

    • blogging today: Listing on Thumbtack: You can now find Movick Marketing on Thumbtack.com here:@Creative Concepts... http://bit.ly/jMNSFK 2 years ago
    • RT @KairaRouda: Love this: It's amazing what happens when you believe in someone. Be that someone & believe in YOU! :) ~#Aine 2 years ago
    • Offering discount packages for first-time clients... plus referral bonus for anyone who sends me a new west coast client! 2 years ago
  • Follow movickmarketing on Twitter
  • Copyright © 2011, Movick Marketing

    Unauthorized use and/or duplication of this material without express and written permission from Movick Marketing is strictly prohibited.

Posts Tagged ‘expectations’

Doing my homework

Posted by Vicki Moulton on February 16, 2009

When taking on a new project, occasionally I’ve found it tempting to “phone it in,” especially if I’m already on deadline with another client or, worse, not intellectually stimulated by the subject matter. Keeping an eye on the prize–whether it’s exceeding the client’s expectations, earning a decent living, or simply finishing the job to make time for something new–is key in this situation. To build my business and keep my reputation, laziness is never an option.

This rule especially applies to research projects. I’ve been in this business long enough to remember how research used to be, long before email, cell phones, and Google. Doing my homework required searching through library books, archives, microfiche (who uses that anymore?), file folders, and stacks of notes scribbled on bits of paper. And finding interviewees was even harder, often requiring in-person visits, hoping to squeeze some time out of their day. Technology has brought everything closer, made everything faster, and enabled much easier communications. But sometimes that same technology comes with red herrings–like selectively edited Wikipedia entries filled with misleading, biased, or incorrect information.

So if I do end up phoning anything in these days, it’s on the social side of life. My friends know what I’m talking about. And it’s not personal. It’s business.

Posted in communications, freelance, writers | Tagged: , , , , , , , | Leave a Comment »

 
Follow

Get every new post delivered to your Inbox.