Posted by Vicki Moulton on August 5, 2010
Hey, still here… Just on the other side of the country. And P.S.: the weather is great!
It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and so did the business.
Here is the new office number: 510.530.1580. The blog, Facebook fan page, and Twitter feed have been on summer vacation while we’ve been completing the move and getting set up in the new location. Look for increased activity this month… and continue to keep us in mind for all your marketing communications projects!
Posted in communications, MarComm, networking | Tagged: Bay Area, blog, business move, communications, Facebook, marketing, Movick Marketing, Oakland CA, Twitter, website | Leave a Comment »
Posted by Vicki Moulton on April 16, 2010
What’s the difference between an excuse and an explanation? The answer depends on what you’re trying to achieve. If you need to buy more time, maybe build up a little sympathy for your situation, then that’s an excuse. If you need to clarify misinformation with a matter-of-fact statement, then that’s an explanation.
My excuse for not blogging recently has to do with a whole host of changes happening in my life, which have turned my attention away from the blog as a business marketing tool… but only temporarily. (Fear not: I’m still here, ready to work!)
When changes started happening about a month ago, I originally intended to take just a few days off from blogging, Facebook, and Twitter. A few days turned into a week. One week turned into two. And now here it is, mid-April already, and I’ve let myself fall out of the loop entirely. My good intentions were completely dashed to hell. Clearly I wasn’t coping well with the changes happening around me. And while all of this was going on, I had two computers crash and burn, culminating in the loss of three weeks’ worth of data and email. (Insert angry, frustrated expletives here.)
Sprinkled throughout these weeks filled with challenges were emails and phone calls with potential clients, meetings with colleagues and collaborators, and successfully completed projects for steady clients. So actually the work didn’t stop–just my means of communicating with the wider world.
Where does that leave me on this warm Friday afternoon? Feeling motivated to get back into the groove, glad to have posted something new here and on Twitter before the weekend, and intending to embrace those life changes instead of letting them derail me. Change is good. (Yes, it is.)
Posted in communications, MarComm, marketing, networking | Tagged: back in the groove, blog, change is good, client, communications, computer crash, coping with changes, excuse vs explanation, Facebook, fall out of the loop, good intentions, MarComm, momentum, motivation, relationships, small business, Twitter | Leave a Comment »
Posted by Vicki Moulton on December 1, 2009
Wouldn’t it be great if Thanksgiving weekend, the traditional start of the mad holiday rush, happened about one week earlier? Then you’d have 7 extra days to get organized before all hell breaks loose at the end of December.
You could write your holiday letter, post updated family photos to your Facebook wall, answer all those emails that have been piling up since September, add some resolutions to your New Year’s wishlist, maybe finish that book you got for Christmas last year. Imagine getting all of that done before the insane holiday sale season began on Black Friday, so you wouldn’t have to spend one moment of that extra week focusing on shopping or getting incredible deals on stuff that will sit around in other people’s houses collecting dust.
Do I sound cranky today? Yeah, well, I probably am. As much as I love the celebrations that happen this time of year–all the lights, music, parties, dancing, drinking, crackling fires–I tend to feel overwhelmed by the pressure to get so much done in so little time. I especially dislike those braggarts (you know who you are) who never miss an opportunity to tell you how much time and money they saved by finishing their holiday shopping back in August. Or the amazingly wealthy people who can pay someone else to do all their shopping. Better yet, the better-than-you philanthropists who eschew gift-giving by donating money to worthy causes in your name. (Would it have killed you to ask whether I would have preferred an actual gift?)
December has arrived, and as usual I am not as organized as I would like to be. But this year I think I’ll try something different. This year I’m cutting things out of my to-do list to buy more time for the really important stuff, like being completely present–as in available, awake, aware–for my family. For example, I’m not going to mail out holiday cards this year. It’s a waste of paper, and I can save time and money by emailing everyone instead. More cuts this year: unnecessary schmoozing at holiday-themed business “parties” that are less than fun and real time-wasters, shopping for stocking-stuffers (once you’re past age 10, who cares?), and having people over because it’s “that time of year” and one is expected to play hostess.
I will spend my holidays being with people I care about, doing things and attending events that are meaningful, and laughing as much as possible. It’s my time, and I resolve to make the most of it.
Posted in communications | Tagged: all hell breaks loose, Black Friday, braggarts, cranky, cutting things out of my to-do list, Facebook, holiday letter, mad holiday rush, make the most of it, play hostess, stocking-stuffers, to-do list, unnecessary schmoozing | Leave a Comment »