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Posts Tagged ‘freelance’

Pricing by value

Posted by Vicki Moulton on October 12, 2009

100 percentWhen you run a small business, especially during a recession, it’s tempting to set your prices on the lower end of the spectrum to attract more customers. But that strategy is sending the wrong message about how your services should be valued.

Here’s an argument all freelancers and small business owners might want to consider, from SmallBizTrends “Best-Kept Marketing Secrets: Editor’s Picks”:

“While important, the price we ask for a product or service is far less important than you might think. Our customers want value. They are paying for solutions. They expect results and they are not put out by paying a fair price to get what they need. We entrepreneurs are often guilty of prematurely lowering our prices, perhaps out of a sense of fear or perceived competition. We need to be in the practice of adding so much value that our customer does not even blink at our price. We must learn to present our expected price with confidence, without flinching.”—Daniel Sitter, Idea Seller

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Posted in marketing | Tagged: , , , , , , | Leave a Comment »

Working can be fun

Posted by Vicki Moulton on August 14, 2009

ferris wheelEver heard of something called “free work”? It’s a freelance-style, resume-building type of career move that is completely different from the traditional unpaid internship, according to a new eBook I came across today called “The Recession-Proof Graduate” (by Charles Hoehn).

While this is written from the Gen Y, new-grad perspective of an early 20-something who clearly had enough cash on hand to work for free that first year out of college (which most don’t, especially in a recession), I must admit that there’s something intriguing about the concept. Who wouldn’t want to do work that’s fun and interesting, on your own terms and your own schedule, without the stress of competing with the faceless masses to become the next underpaid, overworked office drone?

Been there, done that.

Here’s a good intro to this concept, along with a link to the interesting eBook:
Seth Godin’s Blog

P.S. Many thanks to my always-resourceful college classmate, colleague, and good friend Louise Griffin for passing along this great link!

Posted in freelance, marketing, networking, writers | Tagged: , , , , , , , , , , , | Leave a Comment »

Building a cohesive network

Posted by Vicki Moulton on June 12, 2009

mosaic_webI’ve been a longtime member of a private, mostly virtual network of 250+ DC-area freelancers who specialize in various areas within the field of communications (writers, editors, technical experts, web programmers, designers, marketing experts, etc.). A colleague of mine from a freelance gig back in 2000 recommended me for membership, and I did the same for another colleague with whom I’ve worked since the mid-90s.

I haven’t made it to very many of the monthly meetings, as worthwhile as they are, because the location is not close enough to my home office to make it worth the commuting time (usually midday on a Friday, which tends to be deadline day). But I’ve stayed in the group because of the many virtual benefits of being an email away from a few hundred great minds with lots of great advice on all things freelance.

Today I received an email from the group’s founder and most passionate cheerleader, explaining what membership in the group means, how it works, and how it has enhanced everyone’s professional experience. I thought it was so concise and well-written that I wanted to post it here (sans identifying information, of course).

Membership can be extended to anybody any of our members feel (1) would benefit from such membership and (2) would be a benefit to the other members. 

(1) [The group] differs from other lists and online groups in that we are a community.  Some of what we share online is strictly business – rates, job leads, articles.  Much is not – announcements of personal triumphs, pleas for pet causes, the occasional bit of humor.  All is offered warmly and accepted graciously, because in [our group], everybody is somebody’s friend.

(2) [The group's] only criterion for membership is that the person being recommended be someone whose work the sponsor can vouch for.  That criterion gives us the comfort of knowing that everybody in [the group] is considered by someone else to be a pro…

We are an unusual group, and the reason we work so well is that everyone here wants to be here and wants to contribute to the group’s continued success.  It’s quality (of relationships and interactions), not quantity (of member rolls), that we’re all about.

Amen to that.

Posted in communications, freelance, MarComm, marketing, networking, writers | Tagged: , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Hello world

Posted by Vicki Moulton on June 10, 2009

I am about to launch (or should I say relaunch) my business by announcing the existence of this website to the wider world. There are a few more tweaks that must be made, items and links to be added, content to be updated, images to be fine-tuned… but otherwise it’s good to go.

This is something I’ve wanted to do for years, and now I’m finally on the cusp of it becoming a reality. It feels good to be moving toward a new goal.

Posted in communications, freelance, MarComm, marketing, writers | Tagged: , , , , , , , , | Leave a Comment »

To tweet or not to tweet

Posted by Vicki Moulton on April 1, 2009

That seems to be the question in the freelance community right now. To become a regular user of the ubiquitous Twitter, announcing my actions in short little quips to a legion of followers (yes, a legion), I think I should have something interesting to say.

If Twitter is to be used as a marketing tool, there should be obvious value for me and my audience. At the moment, all I’m hearing about Twitter seems to be just a bunch of noise.

I do update my status on Facebook regularly, but I try to say something either funny or interesting about what I’m doing. And at least I know my audience on FB–people I’ve personally approved to see my profile and read my updates. Twitter opens up that audience to just about anyone online.

I don’t think I’m ready for the world to know everything I do, right when I do it. That just doesn’t seem like a smart move. Yet.

Posted in communications, freelance, messaging, networking | Tagged: , , , , , , | 1 Comment »

Networking can be fun!

Posted by Vicki Moulton on February 4, 2009

Today I was invited to join a networking group of women entrepreneurs in my county who meet monthly to share ideas, strategies, success stories…and perhaps complain a bit about clients. I am already a member of a (mostly) virtual networking group of freelancers in the greater DC area who communicate primarily via email and Facebook. Professional in-person networking, an essential self-marketing tool for freelancers, is a permanent fixture on my career to-do list, and yet I never seem to make enough time for it. So this seems like a great opportunity, and it’s right in my backyard. I think I’ll RSVP yes.

Posted in communications, freelance, MarComm, marketing, networking | Tagged: , , , , , , , , , , , , , , , | 1 Comment »

An experiment in self-publishing

Posted by Vicki Moulton on February 4, 2009

I’ve been a freelance writer for most of my career, and an editor before that, but this is my first attempt at building a professional web presence to promote my services. My plan is to post musings and observations on the world of freelance writing, and also to post my credentials, resume, experience, and writing samples (through Scribd.com, with links to those samples on this blog). I welcome feedback and suggestions from writers and non-writers alike!

Posted in communications, freelance, MarComm, marketing, messaging, writers | Tagged: , , , , , , , , , , , | 1 Comment »

 
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