Posted by Vicki Moulton on April 6, 2011
It’s always fun to find a blog that imparts wisdom. Today I found out about a great blog from a company called Talent Grow.
For many of my colleagues, the idea of fostering creativity is something completely natural. For some of my clients, it’s completely alien.
One of the Talent Grow blog posts hit home for me today, and I’d like to share. Here is an excerpt from a January 2011 post called “Creativity is for Everyone“:
What can everyday, ordinary people do to become more creative?
- Exposure to creativity begets more creativity. The more people are surrounded by or allowed to witness creative thinking, creative ideas, and creative problem-solving, the more likely they will be to model that kind of divergent thinking.
- Positive emotions and lowered risk-aversion increase creativity. The more positive and uninhibited they are, the more likely people will be to think more creatively. If they feel like they have to act very seriously and be perfect and error-proof, the less likely they will be to take risks or let down their guard. Their creative thinking will be stifled as a result.
- Take yourself outside of your comfort zone. Being in a new and different environment, or using things in ways they weren’t meant to be used, can help creative break-through thinking and spark new ideas.
Posted in communications, MarComm | Tagged: branding, communications, creative thinking, creativity, divergent thinking, marketing, small business, taking risks, Talent Grow | 4 Comments »
Posted by Vicki Moulton on August 5, 2010
Hey, still here… Just on the other side of the country. And P.S.: the weather is great!
It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and so did the business.
Here is the new office number: 510.530.1580. The blog, Facebook fan page, and Twitter feed have been on summer vacation while we’ve been completing the move and getting set up in the new location. Look for increased activity this month… and continue to keep us in mind for all your marketing communications projects!
Posted in communications, MarComm, networking | Tagged: Bay Area, blog, business move, communications, Facebook, marketing, Movick Marketing, Oakland CA, Twitter, website | Leave a Comment »
Posted by Vicki Moulton on April 1, 2010
If you’re having the kind of year I’m having so far, then you’ve probably been struggling a bit trying to find the right kind of client for your business. You know, the kind that appreciates what you have to offer, wants to work with you right away, and remains loyal for the long term. In other words, the absolute ideal.
I found this article by Angie Segal of Action Coach very inspiring. It’s reprinted here (in edited form) with permission.
“What Kinds of Customers Are You Attracting?”
How do you get the customers you want and deserve? Are you randomly stabbing at the marketplace, or do you have a plan for getting the type of customer you want to work with?
Here are some tips for planning to attract the ideal client:
First, decide who your ideal client is and write it down. What size are they? Where do they operate? What do they look like?
Next, describe this ideal client to everyone in your sphere of influence. Communicate this clearly. Then ask your partners and alliances to describe your ideal client. How they answer this question will tell you whether you’ve been specific enough.
Find out where you can interact with people who fit your description of the ideal client and attend those functions.
Finally, look at yourself and make sure you present yourself in a fashion that would attract those people. In other words, dress for the job you want.
Clarity is a key element in finding your ideal clients. Once you are clear on whom you are trying to meet, and your actions are in line with that, it’s easy to find your ideal!
Posted in communications, MarComm, marketing, messaging, networking | Tagged: Action Coach, Angie Segal, attracting ideal clients, audience, client, communications, dress for the job you want, law of attraction, marketing, networking, planning to attract the ideal client, relationships, small business, sphere of influence, strategy, target | 1 Comment »
Posted by Vicki Moulton on February 17, 2010
Ever have one of those days that just feels “off,” right from the moment you open your eyes in the morning?
I had one of those days yesterday. And even though I’m aware that some of the folks I met at a networking event last night might be reading this today, I just have to be honest: I wasn’t in my usual rah-rah-let’s-go mode. In fact, I almost didn’t show up.
It would’ve been so easy to just stay home, avoiding the crowds, the hand-shaking, the quick room-scanning, the u-turns to avoid running into certain people. But I knew I’d regret that decision eventually. I also knew that this was an opportunity I could not afford to pass up, even if I was in the wrong state of mind to begin with.
As a small business owner, I’m particularly susceptible to feeling overwhelmed with a long to-do list and crossing stuff off just to give myself a break. There are no staffers to send to networking events on Movick Marketing’s behalf. I am my company’s chief ambassador. I can either accept that responsibility, and all the gripping-and-grinning that goes with it, or I can go take a nap and let my company drift away.
Pushing past that feeling of near-paralysis–getting yourself out there, keeping your commitments, honing that elevator speech–is critical to keeping the momentum going, especially for small businesses just getting started with word-of-mouth marketing. It’s never okay to give up just because you’re not in the mood.
After about 45 minutes at the networking event, I woke up and started to get into the spirit of things. By hour 3, I met some really interesting people, gathered some promising business leads, and wondered why I’d ever felt like staying home.
Posted in communications, marketing, networking | Tagged: communications, elevator speech, marketing, momentum, networking, networking event, not in the mood, off day, small business, small business owner, word-of-mouth marketing, wrong state of mind | Leave a Comment »
Posted by Vicki Moulton on January 27, 2010
“What would it look like as a newspaper headline?”
This was one of the thought-provoking questions posed during a presentation I attended last week on strategic partnerships. When you imagine your company’s name in a headline, is it announcing an exciting new development… or a disastrous scandal?
The presentation focused on how to choose the right partner, what can be gained, when to say yes, and what to watch out for. Doing your homework before making such a big decision as forming a strategic partnership means researching everything about the other company so that there would be no surprises, such as the hypothetical newspaper headline revealing an unsavory skeleton in the new partner’s closet, right as your strategic partnership is announced.
Scary stuff, right?
Taking a risk–opening the door to new possibilities–can mean staring down your greatest fears of failure. What if I lose money on the deal? What if my new partner doesn’t live up to her end of the bargain? What if my company’s reputation is hurt by this association? All of those questions are valid. But so is the flip side of that argument. What if this partnership could bring me new clients? What if my business flourishes? What if my company grows so much that I need to hire an assistant to handle the extra work?
Risk and reward are two sides of the same coin. You can’t expect your business to grow without taking at least some kind of risk. Putting your company name out in public, marketing your services online, shaking hands at a networking event during flu season: all of these things involve risk. If you let your fear of risk dictate your business philosophy, you’ll never get anywhere.
When planning to start something new, you should always do your homework and be aware of all the risks. But remember to follow your instincts and balance the potential for failure with the potential for growth. As I’m learning with an exciting new strategic partnership between Movick Marketing and Exemplus Virtual Business Services, great things can happen when you open yourself up to new possibilities!
Posted in communications, marketing, networking | Tagged: business philosophy, communications, doing your homework, Exemplus Virtual Business Services, fear of failure, flu season, marketing, networking, newspaper headline, promotion, risk and reward, scary stuff, shaking hands, strategic partnership, taking risks | Leave a Comment »