Posted by Vicki Moulton on July 7, 2009
My business cards are finally on their way to the printer, in perfect alignment, redone for free by the same company that screwed them up the first time. The company in question is the new Kinko’s, now called FedEx Office.
All it took was five fruitless phone calls to customer service (all of which ended with them saying I had made the error), one fruitless store visit, lots of complaining and gnashing of teeth, and then, this morning, one quick and easy phone call to the corporate office in Texas (followed by two calls with the production customer service person, Richie, who was incredibly friendly, professional, apologetic, and helpful).
Me: “Customer service supervisor, please… Hello? I hope you can help me… Here’s my problem… [blah blah blah...]“
Supervisor: “My name is Ginger, and sure, I can fix that for you. No problem.”
Me: “Really? That’s great! Thank you!”
Supervisor: “Here’s my direct number and my email address. Be sure to send me your order confirmation. I will personally review your file before it goes to print to make sure we don’t have the same problems with visible crop lines again, then I will refund your money for the second order.”
Me: “Whew, thanks so much, Ginger!”
And to think, I was just about to blast FedEx Office (now partnered/merged with VistaPrint, by the way) all over the blogospere. They really dodged a bullet by solving my problem on the spot!
After that, a quick call to my designer Jenny got me a new PDF (no crop marks) ready for uploading. Boom, just like that, no more stressing out. (Think I’ll go for a run later to make sure the stress is really gone!)
Posted in communications | Tagged: business cards, communications, customer service, FedEx Office, Jenny Ness, Kinko's, logo, publish, small business, VistaPrint | 1 Comment »
Posted by Vicki Moulton on March 4, 2009
Saw this article, “6 Ways to Publish Your Own Book,” and thought maybe one of these sites could prove useful:
Posted in marketing, writers | Tagged: book, publish, small business | Leave a Comment »
Posted by Vicki Moulton on February 12, 2009
My colleagues in the editorial biz call it an “occupational hazard,” this inability we all seem to have in getting through an article, email, blog entry, book chapter–or heck, sometimes even a newspaper headline–without stopping to examine an error. It could be a misspelled word, an error in syntax, an errant comma or misplaced hyphen, or something incredibly minor, like an extra space between words (which, honestly, drives me nuts). Whatever the error, it stops us in our tracks, completely stymied that some crackerjack editor didn’t notice and fix the problem before it went to print (or whatever one calls the online-only equivalent of print).
I get distracted every time I read something in TIME magazine, one of my favorites for catching up on in-depth news stories, tales of global strife, and little bits of humorous fluff that the editors find interesting enough to include. I’ve noticed the magazine’s rather new convention for capitalizing the first word after a colon, as though the colon somehow ended the first phrase completely, warranting a brand new sentence. This boggles my mind, not only for its sheer stupidity but also for flagrantly ignoring basic English sentence structure. It’s as if every copy editor at the magazine has suddenly come down with a case of creative editingitis (ED-it-ing-EYE-tus)–the disease that strips the editor of years of education, replacing it with a desire to recreate English from scratch. I equate creative editingitis with Ebonics, that ill-fated attempt in the ’80s to make a new hybrid language out of American southernisms and completely broken English.
So what is it about these errors that keeps me from enjoying a good read? Probably the knowledge that such errors would have been caught had I been the copy editor in charge. Yes, it sounds cocky. But that doesn’t make it any less true.
Posted in communications, MarComm, messaging, writers | Tagged: broken English, communications, copy editor, creative editingitis, distracted, editors, errors, misspelled, publish, typo, writers | Leave a Comment »