As a small business owner, I can attest to the incredible time-draining potential of social media sites like Facebook. If you’re not careful about managing time spent on these sites, a quick updating session can turn into an all-day marathon.
Here are some great tips (from SmallBizTrends) for getting the most out of social media tools to help market your business:
*Be purposeful. Make a list of what you’re trying to accomplish with social media, and identify the actions that will help you achieve those goals. Don’t just click around on shiny baubles. That’s a neverending game with no winner.
*Focus your attention. Figure out where it makes sense for you to engage–Twitter, LinkedIn, a local listserv–and limit your time and energy to a handful of useful sites. Then outline what, how, and when you’ll be engaged beforehand to help maximize your time.
*Avoid overload. Use tools to help you manage the stream of information coming in. For example, if you’re using Twitter, a 3rd-party tool like Tweetdeck can help you manage conversation and schedule tweets ahead of time.
*Set limits. Schedule social media time the same way you schedule in all your other commitments. Set aside time to talk to people, to tweet fun things, to connect with your audience on Facebook. This helps users learn to trust that you’ll be online regularly.
Small business owners have an advantage over big companies because they already know how to talk and engage their customers in a more personal way, making communications more human and relatable. Social media sites are a perfect fit for small businesses.
Don’t be afraid of jumping into the social media pool. The water is a lot warmer than it looks.