Movick Marketing

creative concepts for effective communication

  • Movick Marketing logo by JennyNess Designs
  • Recently on Twitter

    • blogging today: Listing on Thumbtack: You can now find Movick Marketing on Thumbtack.com here:@Creative Concepts... http://bit.ly/jMNSFK 2 years ago
    • RT @KairaRouda: Love this: It's amazing what happens when you believe in someone. Be that someone & believe in YOU! :) ~#Aine 2 years ago
    • Offering discount packages for first-time clients... plus referral bonus for anyone who sends me a new west coast client! 2 years ago
  • Follow movickmarketing on Twitter
  • Copyright © 2011, Movick Marketing

    Unauthorized use and/or duplication of this material without express and written permission from Movick Marketing is strictly prohibited.

Posts Tagged ‘Twitter’

Humanizing your brand

Posted by Vicki Moulton on February 22, 2011

Borrowing an idea from a Mashable article I just read about preventing “badvocacy” (which is a new way of describing how certain unhappy campers can badmouth your business through social media channels), I’m thinking today about how brands can and have become completely dehumanized.

It’s easy to think of a huge corporation with a well-known brand as having no soul, as though everything were completely automated and run by robots. When something goes wrong with that company’s product or service, it’s easy to get angry at the machine. It’s not personal; it’s business. (Hey, didn’t Tom Hanks’ cutthroat bookseller character say that in the movie, “You’ve Got Mail”?)

So what happens when it’s your small business that draws the ire of an unhappy customer? And then, when that unhappy customer goes on Yelp, Facebook, and Twitter to complain about your company, how are you supposed to react? It certainly feels personal when you’re the only person behind your brand, like someone is mad at you–not your company, but you personally. It’s really hard to combat a growing chorus of online negativity if you don’t already have a personal association with your brand.

Now think about the positive side. If your business succeeds in making a customer happy enough that she wants to help other customers find out about you by singing your praises on Yelp, Facebook, and Twitter, does that feel like personal praise for you as a person or like good publicity for your brand? Any kind of feedback in this fast-paced online world reflects instantly on your brand, positive or negative. And that also reflects on you, the person behind the brand.

If you want to help your customers feel like they’re either shaking your hand in thanks or slapping your face in anger, put a human face on your brand. Post your photo on your About page, and use it as your avatar when commenting on posts and websites. It’s much harder for the viral feedback machine to go completely negative and out of control if your brand image is personal, warm, smiling, and human–just like everyone else.

Posted in communications, MarComm, marketing, messaging | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Moving west

Posted by Vicki Moulton on August 5, 2010

Hey, still here… Just on the other side of the country. And P.S.: the weather is great!

It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and so did the business.

Here is the new office number: 510.530.1580. The blog, Facebook fan page, and Twitter feed have been on summer vacation while we’ve been completing the move and getting set up in the new location. Look for increased activity this month… and continue to keep us in mind for all your marketing communications projects!

Bookmark and Share

Posted in communications, MarComm, networking | Tagged: , , , , , , , , , | Leave a Comment »

Coping with changes

Posted by Vicki Moulton on April 16, 2010

What’s the difference between an excuse and an explanation? The answer depends on what you’re trying to achieve. If you need to buy more time, maybe build up a little sympathy for your situation, then that’s an excuse. If you need to clarify misinformation with a matter-of-fact statement, then that’s an explanation.

My excuse for not blogging recently has to do with a whole host of changes happening in my life, which have turned my attention away from the blog as a business marketing tool… but only temporarily. (Fear not: I’m still here, ready to work!)

When changes started happening about a month ago, I originally intended to take just a few days off from blogging, Facebook, and Twitter. A few days turned into a week. One week turned into two. And now here it is, mid-April already, and I’ve let myself fall out of the loop entirely. My good intentions were completely dashed to hell. Clearly I wasn’t coping well with the changes happening around me. And while all of this was going on, I had two computers crash and burn, culminating in the loss of three weeks’ worth of data and email. (Insert angry, frustrated expletives here.)

Sprinkled throughout these weeks filled with challenges were emails and phone calls with potential clients, meetings with colleagues and collaborators, and successfully completed projects for steady clients. So actually the work didn’t stop–just my means of communicating with the wider world.

Where does that leave me on this warm Friday afternoon? Feeling motivated to get back into the groove, glad to have posted something new here and on Twitter before the weekend, and intending to embrace those life changes instead of letting them derail me. Change is good. (Yes, it is.)

Bookmark and Share

Posted in communications, MarComm, marketing, networking | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Shameless self-promoting

Posted by Vicki Moulton on February 11, 2010

I’ve been snowed in for several days, and fortunately it’s resulted in a lot of productivity for my business. So, in the interest of tooting my own horn (after all, that’s what blogs are for), here’s the latest news from Movick Marketing:

**********************************

…Created a new page on the website–Featured Biz–listing and linking all woman-owned local “biz of the day” daily shout-outs from Twitter

…Added new social media package: Ghost-Blogging Special, for those folks who are ready to admit they need a little help writing a blog (you know who you are!)

…Got a whole bunch of new Facebook fans–enough to finally get that vanity URL! Now located at facebook.com/MovickMarketing

…Inserted AddThis sharing button on all pages and into most blog posts

…Now advertising social media marketing packages on three different websites: Market Mommies, Melissa Meman Designs, and Melissa’s blog

Bookmark and Share

Posted in communications, MarComm, marketing | Tagged: , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

Helping a sister out

Posted by Vicki Moulton on February 8, 2010

Using the Twitter bully pulpit, Movick Marketing is now featuring woman-owned local businesses!

I started last Friday with the first tweet to promote Melissa Meman Designs, and today I tweeted for Lisa Koehler’s Singer Source.

Look for a new section on this website with a complete list of links to all featured businesses. I’m starting local, with people I know well and/or businesses that I have patronized, to show how the social networking community gives back to its own. In the case of Melissa’s jewelry business, we are old friends and I wear the jewelry myself, and Lisa is my friend and professional singer’s agent.

But beyond that, I really admire what these two dynamic and talented women have done with their business ventures–while simultaneously raising their families.

If you’d like for your business to be featured, email me or comment on this post. Come on, let’s give back to woman-owned small businesses! And don’t forget to become a fan of Movick Marketing on Facebook. The more fans I get, the more value I can add to the fan experience!

Bookmark and Share

Posted in communications, MarComm, marketing, networking | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Justifying your price

Posted by Vicki Moulton on February 3, 2010

I came upon Mikelann Valterra’s Savvy Women Earning blog in a kind of roundabout way this evening, and after looking at her recent posts, I found one about pricing and couldn’t stop saying, “That’s so true!”

Here’s a little taste:

So when you tell prospects what you charge and the type of results they may gain from your work, this is not about justifying your price. You are helping them make an educated decision. You are looking for a win-win.

If you’ve ever hesitated before setting a price for your services or products, you absolutely MUST read this article: How can I justify my price? 

After that, you can join me in becoming her follower on Twitter. This woman is definitely onto something.

Bookmark and Share

Posted in communications, freelance, marketing | Tagged: , , , , , , , , , , | 1 Comment »

Walking the talk

Posted by Vicki Moulton on January 30, 2010

After spending the past couple of months crafting some quick-and-easy social media marketing solutions for clients (and prospective clients), I finally decided to start using my Twitter account. 

Yes folks, it’s true: you can find me on Twitter @movickmarketing! I figure it’ll be much easier for me to convince my clients that Twitter can help with business promotion if I actually use it myself.

Yesterday I placed an ad at marketmommies.com for the social media marketing packages–in partnership with Fern Carbonell of Exemplus Virtual Assistant Services (tweeting @Exemplus_Fern)–which I’m cross-promoting through my Facebook fan page and Twitter, and on this website… look at the top of the left rail!

It feels like something great is right around the corner. Maybe it’s just as simple as finally taking my own advice.

Bookmark and Share

Posted in communications, MarComm, marketing, messaging | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Revolving around you

Posted by Vicki Moulton on December 15, 2009

I heard something interesting in my yoga class this morning. (Bear with me, skeptics.) Apparently there’s an Eastern philosophy that says you are the center of the universe, and everything you experience is uniquely yours alone. It’s an intriguing concept that got me thinking about how people perceive value in the services they receive.

When you hire someone to provide a service, your experience is totally your own. Maybe other customers give the service provider raves on Twitter, or maybe you saw some cautionary tales on a listserv, but your experience only happened to you, so you have nothing else to consider (aside from cost) when deciding whether to continue doing business with that provider.

So what should you take from this if you are the service provider, marketing your services to the wider world? Communicate clearly, but remain flexible. Remember that your message might be presented in one type of language, but it will be translated many times over into whatever language your potential customer needs or wants to hear.

For you, the service provider, this means being flexible enough to add or remove parts of your services package upon request. If you understand that each customer sees you through a completely different lens, then you can tailor your business model, your communication style, or your marketing strategy to suit their needs.

The moral? The world revolves around you. But it also revolves around each of your customers individually. In other words, one size never fits all.

Bookmark and Share

Posted in communications, MarComm, marketing | Tagged: , , , , , , , , , , | 1 Comment »

Managing social media time

Posted by Vicki Moulton on November 4, 2009

social media face_cr2As a small business owner, I can attest to the incredible time-draining potential of social media sites like Facebook. If you’re not careful about managing time spent on these sites, a quick updating session can turn into an all-day marathon.

Here are some great tips (from SmallBizTrends) for getting the most out of social media tools to help market your business:

*Be purposeful. Make a list of what you’re trying to accomplish with social media, and identify the actions that will help you achieve those goals. Don’t just click around on shiny baubles. That’s a neverending game with no winner.

*Focus your attention. Figure out where it makes sense for you to engage–Twitter, LinkedIn, a local listserv–and limit your time and energy to a handful of useful sites. Then outline what, how, and when you’ll be engaged beforehand to help maximize your time.

*Avoid overload. Use tools to help you manage the stream of information coming in. For example, if you’re using Twitter, a 3rd-party tool like Tweetdeck can help you manage conversation and schedule tweets ahead of time.

*Set limits. Schedule social media time the same way you schedule in all your other commitments. Set aside time to talk to people, to tweet fun things, to connect with your audience on Facebook. This helps users learn to trust that you’ll be online regularly.

Small business owners have an advantage over big companies because they already know how to talk and engage their customers in a more personal way, making communications more human and relatable. Social media sites are a perfect fit for small businesses.

Don’t be afraid of jumping into the social media pool. The water is a lot warmer than it looks.

Bookmark and Share

Posted in communications, MarComm, marketing, messaging, networking | Tagged: , , , , , , , , , , , | Leave a Comment »

Chatting up the inbox

Posted by Vicki Moulton on July 20, 2009

audience of oneTo drum up business from an increasingly demanding and belt-tightening clientele means finding new and innovative ways to keep the lines of communication open. Sending a one-size-fits-all eblast to everyone in your prospects list used to be a great way to get at least a 1% response (or higher), which meant serious business if you had a huge list.

But in the fast-paced, Twitterfied world of instant media we live in today, this old email marketing standby just doesn’t cut it anymore.

Making things personal by crafting specific messages for small groups or individuals will result in more click-throughs to your website–and more money in your wallet.

I found some great ideas about email marketing from this July 16 post at BtoB Magazine: Conversational Email Marketing Techniques

Posted in communications, MarComm, marketing, messaging | Tagged: , , , , , , , , | Leave a Comment »

 
Follow

Get every new post delivered to your Inbox.