Posted by Vicki Moulton on August 5, 2010
Hey, still here… Just on the other side of the country. And P.S.: the weather is great!
It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and so did the business.
Here is the new office number: 510.530.1580. The blog, Facebook fan page, and Twitter feed have been on summer vacation while we’ve been completing the move and getting set up in the new location. Look for increased activity this month… and continue to keep us in mind for all your marketing communications projects!
Posted in communications, MarComm, networking | Tagged: Bay Area, blog, business move, communications, Facebook, marketing, Movick Marketing, Oakland CA, Twitter, website | Leave a Comment »
Posted by Vicki Moulton on April 16, 2010
What’s the difference between an excuse and an explanation? The answer depends on what you’re trying to achieve. If you need to buy more time, maybe build up a little sympathy for your situation, then that’s an excuse. If you need to clarify misinformation with a matter-of-fact statement, then that’s an explanation.
My excuse for not blogging recently has to do with a whole host of changes happening in my life, which have turned my attention away from the blog as a business marketing tool… but only temporarily. (Fear not: I’m still here, ready to work!)
When changes started happening about a month ago, I originally intended to take just a few days off from blogging, Facebook, and Twitter. A few days turned into a week. One week turned into two. And now here it is, mid-April already, and I’ve let myself fall out of the loop entirely. My good intentions were completely dashed to hell. Clearly I wasn’t coping well with the changes happening around me. And while all of this was going on, I had two computers crash and burn, culminating in the loss of three weeks’ worth of data and email. (Insert angry, frustrated expletives here.)
Sprinkled throughout these weeks filled with challenges were emails and phone calls with potential clients, meetings with colleagues and collaborators, and successfully completed projects for steady clients. So actually the work didn’t stop–just my means of communicating with the wider world.
Where does that leave me on this warm Friday afternoon? Feeling motivated to get back into the groove, glad to have posted something new here and on Twitter before the weekend, and intending to embrace those life changes instead of letting them derail me. Change is good. (Yes, it is.)
Posted in communications, MarComm, marketing, networking | Tagged: back in the groove, blog, change is good, client, communications, computer crash, coping with changes, excuse vs explanation, Facebook, fall out of the loop, good intentions, MarComm, momentum, motivation, relationships, small business, Twitter | Leave a Comment »
Posted by Vicki Moulton on December 15, 2009
I heard something interesting in my yoga class this morning. (Bear with me, skeptics.) Apparently there’s an Eastern philosophy that says you are the center of the universe, and everything you experience is uniquely yours alone. It’s an intriguing concept that got me thinking about how people perceive value in the services they receive.
When you hire someone to provide a service, your experience is totally your own. Maybe other customers give the service provider raves on Twitter, or maybe you saw some cautionary tales on a listserv, but your experience only happened to you, so you have nothing else to consider (aside from cost) when deciding whether to continue doing business with that provider.
So what should you take from this if you are the service provider, marketing your services to the wider world? Communicate clearly, but remain flexible. Remember that your message might be presented in one type of language, but it will be translated many times over into whatever language your potential customer needs or wants to hear.
For you, the service provider, this means being flexible enough to add or remove parts of your services package upon request. If you understand that each customer sees you through a completely different lens, then you can tailor your business model, your communication style, or your marketing strategy to suit their needs.
The moral? The world revolves around you. But it also revolves around each of your customers individually. In other words, one size never fits all.
Posted in communications, MarComm, marketing | Tagged: cautionary tales, communicate clearly, communications, Eastern philosophy, listserv, marketing, perceived value, remain flexible, services package, Twitter, unique experience | 1 Comment »